how to use Google Analytics:

On the Internet one of the important things for many is to analyze data from a web, because with them you can start to better target all campaigns we want to have a guaranteed success. Share this article in if you find this is interesting and helpful

For that we have many tools to be one of the most complete and free Google Analytics , from which we can see everything they do readers, they come from the Middle Ages, as they have reached and even those who are viewing content in real time .

But we always get a lot of inquiries about the options you have this tool , how certain graphs are interpreted, which are the colors of them and they can do to improve your experience with this great tool from Google or with from your account.

Well today we have great news for those who still know how to use Google Analytics , as we have a comprehensive guide in Spanish to learn to use this tool to manage communication campaigns. And where they play many tips that will be of great help in the future of your website.

The main issues addressed in this free guide are:

Make a successful installation of Google Analytics on your website

Control campaigns: URLs generator and annotations

Set your communication objectives

Reference analyze traffic

Create dashboards and custom reports

Chart views

Although there is much more information available in the "Overview" tab you can find a summary of the issues that interest us. The first is the graph of visits.

This chart allows us to analyze traffic to our site has had over a given period of time. Ideally, as the months go by, the number of visitors increases or, in the worst case, be kept within certain limits. A steady decline in site traffic is an indicator that something is wrong and we must analyze in detail what could be failing, for that we rely on other data showing the report .

Along the graph of visits, it appears small, circular chart, also known as pie chart or cake- where we can easily compare the number of new visitors against the number of visitors returning. The first tells us, of all visitors who visited our site percentage for the first time. The second indicates the number of faithful visitors we have, those who found something useful on the site and returned in search of more information.

Google Analytics - Traffic

In my opinion, and back to the analogy of the company, the ideal is to attract new customers. New visitors consume our content and have the opportunity to increase that other number, that is, getting more people to engage with the site.


This is a fact that has many people I know have trouble understanding. In simple words, the bounce rate refers to the number of people entering and leaving the site almost immediately, that is, literally bounce.

If a person enters a site and can not find it interesting simply go away and so will most likely never visit again. A website that has a low bounce rate means that visitors enter and, at least, make click in some other inner link.

The ideal is to keep the bounce rate below 50%, in other words, the closer you are to zero is much better.

Traffic Sources:

Traffic sources are nothing other than the place where visitors come to our site. Basically there are three sources of traffic:

Search Traffic : shows the traffic from search engines, Google, Bing, Yahoo, Ask, etc and is closely linked to the use of keywords. This report lets see what are the words that users entered in the search engine and leading more traffic to the site. If the keywords in this report are not those that seek to position and also the bounce rate is very high, we must enhance efforts regarding the SEO of the site.

Referral traffic : shows which pages (not seekers) who are carrying more external traffic to our site. It also serves to determine which pages of our website visitors are coming referrals.

Direct Traffic : indicates the number of users who come to our site by entering the URL directly in the browser. In other words, it refers to the number of loyal visitors that I mentioned earlier. If direct traffic is very high, it means that the number of new visitors is low, equivalent to not attract new customers for a business.

Site Content

The table of contents indicates exactly which are the most visited pages of a site. In the case of a blog, it should refer to articles, publications or more interesting news. To shop online that has a different page for each product, which is used to determine the item that most consumers want. Each entry in the table has its own percentage of bounces, which will speak for itself on the quality of it.

In any case, this metric is used to determine what we should offer more and better quality to attract the attention of our guests.

Social networks:

Today social networks have great impact on the overall traffic of all sites, Google Analytics knows and recently introduced the ability to analyze these networks as independent sources of traffic. With this graph we can analyze what are the social networks that bring more traffic to our site. In this way we can determine on which we could be more successful in launching a campaign or strategy should apply to reinforce our presence in networks that generate less traffic and achieve expand the number of users reached, also identifying new targets that perhaps we did not in mind.

Google Analytics - Social Networks

As you can see, Google Analytics is a powerful tool, and more than a plate of food for the ego, is the perfect weapon to determine the best way to achieve the success of our website. I hope this brief summary is of great help to all and enable them to understand more clearly what each number and how to use it to improve the quality of their sites.